IRFM Brands, a Canadian-based master franchise company, is thrilled to announce its expansion into the Indian market with Mary Brown’s Chicken. This move marks a strategic step for IRFM Brands as they introduce the beloved Canadian brand known for its juicy fried chicken to one of the largest consumer bases in the world.

Founded in Canada, Mary Brown’s Chicken has a long-standing reputation for serving fresh, made-from-scratch fried chicken and signature sides. Known for its commitment to quality, this brand has built a loyal customer base across multiple regions in Canada, and now it’s set to win hearts in India.

The expansion into India is not just a geographical milestone but a strategic one. India’s growing quick-service restaurant (QSR) market is expected to continue its robust growth in the coming years, driven by a young population, changing food preferences, and a growing middle class. IRFM Brands aims to tap into these favorable conditions by bringing Mary Brown’s signature Southern-style fried chicken to the Indian palate. They plan to customize their menu with local flavors while retaining the iconic taste that made Mary Brown’s a hit in Canada.

Why India?
India’s QSR sector is booming, with an increasing demand for international fast-food chains. This gives IRFM Brands a significant opportunity to cater to Indian consumers looking for new, diverse flavors. By partnering with local operators, IRFM Brands is positioning Mary Brown’s Chicken as a go-to option for fried chicken lovers, blending global expertise with local culinary tastes.

The launch will initially focus on major metropolitan cities with high demand for international fast-food chains. IRFM Brands will ensure that Mary Brown’s maintains its core brand promise of quality, taste, and freshness, creating a unique dining experience in a highly competitive market.

This expansion is part of IRFM Brands’ broader strategy to scale their franchises globally, bringing their proven business models and support systems to new regions. Stay tuned as Mary Brown’s Chicken spreads its wings across India!